AKUTIS GROUP

DALL·E 2024-07-27 19.42.06 - A beautiful aisle of a large drugstore chain with elegant pro

MARKETING • TRADING • DISTRIBUTION
SINGAPORE • VIETNAM • THAILAND • MALAYSIA

We sell products

We sell products to supermarkets, pharmacies, department stores and other retail channels.

We operate directly in Singapore, Vietnam, Thailand, Malaysia and supply overseas retailers in Brunei, Cambodia, Myanmar and Laos.

We work with overseas manufacturers and local retailers to successfully launch and establish new brands in the market.

Some of our brands:

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We sell products

What's different

BACKED - Financially & Commercially. Part of Coalition of Italian Manufacturers (i.e. Asia's most specialised area management company with a portfolio of FMCG brands exceeding $2bn in cumulative global sell-out value).

CONNECTED - C-level commercial network of approx. 300 retailers with over 150,000 stores in Asia-Pacific.

EXPERIENCED - 96 successful launches across 16 markets.

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Overview

Retailrs

for Retailers

CONFLICT-FREE - No channels conflict. We protect the business of our offline retail clients by selling online (e.g. Tiktok, Shopee, Lazada, etc) at higher prices to encourage product experience and purchase in physical stores.

ETHICS - We only work with respectable manufacturers that agree to comply with our ethics: Never parallel selling, discriminatory prices, opportunistic behaviour, double standard of quality.

LONG-TERM - No hit and run projects. We only work on projects that can ensure long-term value for all parties.

one

source

brands

#1 brands

regional licenses

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Manufacturers

for Manufacturers

Does it feel like you are working more for getting less?

For decades, "distributor hopping" has been a common practice among manufacturers, jumping from one overseas partner to another without taking the time to understand the unique characteristics of each market. The prevailing approach was simple: "If one distributor doesn't perform, let's try another one." But as competition grows, this approach is becoming less effective. Distributors are increasingly reluctant to invest time and resources in launching new brands, only to risk losing the business when manufacturers decide to change partners. Meanwhile, manufacturers struggle to grow internationally because their traditional approach no longer delivers the expected results. AKUTIS Group offers a different approach: instead of constantly changing distributors to meet manufacturers' expectations, we help manufacturers adapt their products, pricing, positioning and sales strategies to the realities of each local market.

FAR REACH - Access commercial opportunities across 7 Asia-Pacific markets through a network of approximately 300 retail organisations, without having to independently develop every market relationship.

ONE SHOT - Launch the right product in the right channel with the correct positioning and the most effective marketing activities.

FINE-TUNED - Learn from your colleagues, avoid repeating mistakes and adjust your strategies to the local markets.

SCIENTIFIC - Engineer your sales process like you reverse-engineered your manufacturing: start with the desired output and work backwards to identify the inputs, resources and processes required to achieve it.